How to Promote a Bike Race

As all racers know, there are never enough races or at least enough races close to home. We all enjoy our racing and appreciate the people who put the races on and work them, but we don't think much about what is involved in promoting a race unless a promoter makes a mess of things.
In an attempt to promote promoting and to take some of the mystery out of it we have gathered information from people who have already promoted races successfully. By using the strategies outlined here anyone, with the help of some friends, can put on a bike race. All it takes is a little time and effort on the part of a few willing folks for an event to be a big success for all involved. There is even a checklist to make sure you don't forget anything. Good luck and see you at the races.
Unfortunately, the bulk of these articles predate important new developments like TxBra, and widespread use of the internet. If you have promoted races and would like to contribute to this gathering of information - particularly if you can expand on issues like working within the TxBra framework, please e-mail us at Webmaster@violetcrown.org and we will add what you have learned to this list.

Promote! by Dave Henderson
10 Tips to Make Your Race a Success by Pam Udall
Thursday Niters: Promoting a Week-night Series by Jeff Austin
Promoter's Checklist by Renee Orr and Mike Beck
Trofeo de Walburg Overview by Pam Udall
Designing a Race Flyer by Dave Henderson